When you walk into various retail stores in the mall and even Walmart you are often greeted by someone working in the store. They usually say “ Hi welcome to____” in a higher pitched voice to seem friendly in their greeting. They will usually follow up by asking something to the effect of “Can I help you find anything today?” If the salesperson is an effective one, they will be sure to change the inflection in their voice when they ask so they customer will know they are asking a question. A salesperson may also speak at a slight faster rate, vary their tone and pitch. This is an effort to keep the customer engaged and excited about a product.
Vocalics are important to study and implement in sales. Speaking in a monotone voice with no contrast in speech can bore the listener and they may not understand the message correctly. A salesperson should sound happy to be at work and eager to help and sell to customers, and their voices should express these emotions. Putting emphasis on different words or a change in inflection in a sentence can make a major difference in how the listener interprets a message. It is important that a salesperson understands this, to make sure that not only their actual words are welcoming but that their vocal cues reflect this as well.
Vocalics are important to study and implement in sales. Speaking in a monotone voice with no contrast in speech can bore the listener and they may not understand the message correctly. A salesperson should sound happy to be at work and eager to help and sell to customers, and their voices should express these emotions. Putting emphasis on different words or a change in inflection in a sentence can make a major difference in how the listener interprets a message. It is important that a salesperson understands this, to make sure that not only their actual words are welcoming but that their vocal cues reflect this as well.