In the video presentation below, listen to the differences between male and female retail shoppers. The key points brought up in this video include the positioning relative to a customer and the meaning of nodding during a sales pitch.
Males can not stand being faced head-on, and will usually do whatever necessary to avoid this direct confrontation. Therefore, a successful retail salesperson must position themselves to the side of the male customer. This will make the shopper feel more comfortable and at ease. On the contrary, woman prefer this head-on contact and listen with their eyes. In other words, a female customer must be spoken to face-to-face in order to catch their interest.
Males continuously nod in agreement. This is a very common sight in most male sales situations. This nod symbolizes that they are following the salesperson and understanding. On the other hand, this nod means nothing to woman. They will either not do it, or they will do it unconsciously without the attached interest.
Have you found yourself as a customer noticing the salesperson positioning? Have you found yourself frequently nodding in agreement? I have never paid attention to these things until learning about these nonverbal retail skills. Next time you are in the mall, pay attention to this and see if the salespeople have been trained well to appeal to your gender.
Males can not stand being faced head-on, and will usually do whatever necessary to avoid this direct confrontation. Therefore, a successful retail salesperson must position themselves to the side of the male customer. This will make the shopper feel more comfortable and at ease. On the contrary, woman prefer this head-on contact and listen with their eyes. In other words, a female customer must be spoken to face-to-face in order to catch their interest.
Males continuously nod in agreement. This is a very common sight in most male sales situations. This nod symbolizes that they are following the salesperson and understanding. On the other hand, this nod means nothing to woman. They will either not do it, or they will do it unconsciously without the attached interest.
Have you found yourself as a customer noticing the salesperson positioning? Have you found yourself frequently nodding in agreement? I have never paid attention to these things until learning about these nonverbal retail skills. Next time you are in the mall, pay attention to this and see if the salespeople have been trained well to appeal to your gender.