In the two pictures above, look at them very closely. One of the main things is if these group of people walked in your store how could you help sell them the product they are looking for with non verbal communication. Well for instance the picture above the text, notice what the guy on the left is doing. If he walked in the store and all you did was talked to him about clothes he probably would be bored and not seem interested but non verbally if you let him walk around for a but and touch certain clothes that he is interested most likely you could help sell him that clothing. Okay take a look at the picture to the left. The sales assistance is helping two customers pick out some snow boots. One thing she is doing to make this sell is by letting them feel the product which is a non verbal way of selling a product but I truly believe the main tool you need to sell a product is by showing the customer that you care. Showing the customer that you care about their needs can keep you not only sell a product but also continue a good relationship with that customers. Touching the products and caring are very important non verbal communication in a retail store. Clarence |
Nonverbal Communication in the Retail Environment | Retail & Nonverbal communication |